The ‘War on Waste’Initiative (WOW)
The WX Team were tasked with designing a custom modular exhibit for Cubic Farms that featured eleven distinct messaging zones while maintaining an open and easy-to-navigate layout. The exhibit needed a clear directional path for visitors to follow, ensuring they could learn the Cubic Farms story seamlessly.
Case Study: Cubic Farms
The WX Team were tasked with designing a custom modular exhibit for Cubic Farms that featured eleven distinct messaging zones while maintaining an open and easy-to-navigate layout. The exhibit needed a clear directional path for visitors to follow, ensuring they could learn the Cubic Farms story seamlessly.
Case Study: Bezos Earth Fund
Our challenge was to design a custom activation exhibit for the Bezos Earth Fund, with a primary goal of increasing awareness at a busy conference. The exhibit needed to convey the organization’s purpose effectively in a short window of time, targeting attendees who were quickly moving between sessions at the Vancouver Convention Centre.
Case Study: Windset Farms
When tasked with designing a custom exhibit that seamlessly integrates a bar, food prep counter, two lounges, casual seating areas, and three major product display areas, the challenge was clear: functionality and flexibility were key.
7 Ways to Use Print to Promote Your Brand
Even in the digital age, print marketing remains a powerful way to enhance your brand’s presence. Whether you’re launching a new product, attending an event, or just looking to strengthen your brand’s image, printed materials can play a key role. Here are seven effective ways to use print to promote your brand. 1. Business Cards: […]
How to Develop a Great Trade Show Program
Trade shows offer businesses a great chance to display their products and services, meet others in the industry, and attract new customers. However, with so many competitors wanting attention, creating a display that stands out from others and promises to solve a visitor’s problems is essential. Here are some ways to develop a great tradeshow […]
Why You Need to Exhibit at a Tradeshow This Year!
Why do you need to exhibit at a trade show this year? In today’s digital world, reaching senior decision-makers through cold calls or emails is extremely difficult. Even if salespeople manage to reach them, they will often dismiss their calls by saying, “They already have a supplier or solution for what you are trying to […]
Come in from the dark!
For the last 30 years, the standard in the tradeshow industry has been front-lit displays. Now, with new LED lighting systems and advances in production, back-lit displays are becoming accessible and affordable. It’s time to come in from the dark! Greater Visual Impact: A Bright Eye-Catching Backlit Display is the newest trend for trade shows. […]
Successful Tradeshows with Promotional Products
People love free stuff! If you offer it, they will take it from your display without regard for actual need. After all, that is the origin of the word SWAG – Something We All Get. Hitting your interaction goals means you must be strategic and targeted in distributing promo items. For the greatest success at […]
Do You Buy One Egg at a Time or a Dozen?
Do You Buy One Egg at a Time or a Dozen? This question may seem silly, but it illustrates the benefits of consolidated purchasing. You buy a dozen eggs because you know that you will need a dozen eggs in the coming weeks. It’s the same for printed media. If you know what you will […]