The WX Team were tasked with designing a custom modular exhibit for Cubic Farms that featured eleven distinct messaging zones while maintaining an open and easy-to-navigate layout. The exhibit needed a clear directional path for visitors to follow, ensuring they could learn the Cubic Farms story seamlessly.

The WX Team were tasked with designing a custom modular exhibit for Cubic Farms that featured eleven distinct messaging zones while maintaining an open and easy-to-navigate layout. The exhibit needed a clear directional path for visitors to follow, ensuring they could learn the Cubic Farms story seamlessly.

Our challenge was to design a custom activation exhibit for the Bezos Earth Fund, with a primary goal of increasing awareness at a busy conference. The exhibit needed to convey the organization’s purpose effectively in a short window of time, targeting attendees who were quickly moving between sessions at the Vancouver Convention Centre.

When tasked with designing a custom exhibit that seamlessly integrates a bar, food prep counter, two lounges, casual seating areas, and three major product display areas, the challenge was clear: functionality and flexibility were key.