Showcasing Innovation: Creating a Custom Trade Show Display for Cubic Farms
Cubic Farms – The Challenge:
Our challenge was to design a custom modular exhibit for Cubic Farms that featured eleven distinct messaging zones while maintaining an open and easy-to-navigate layout. The exhibit needed a clear directional path for visitors to follow, ensuring they could learn the Cubic Farms story seamlessly. Additionally, a large-scale, motion feature corner piece was required to showcase their unique vertical conveyor growing system. To further enhance the experience, the booth had to incorporate multiple live plant displays, creating an engaging and visually appealing space that highlighted the company’s innovative farming techniques.
Scope of Work:
- Deep analysis of the multiple zones and the placement of them in the space to create a learning journey
- Lay out the walk-through path giving the appropriate amount of space for the messaging in each zone
- Incorporate a closed meeting room and a kitchen in the booth, utilizing the outside walls of these two functions as display walls for the numerous zones
- Source and design a dynamic entrance vertical motion video that highlights moving vertical conveyors with a simple two knit- screen presentation
Our Process:
- Create a rough planogram of the walk-through path
- Model the shell structure to create the display walls and enclosed meeting room and kitchen / serving room
- Connect all eleven zones with overhead canopies to give the sense of how all the various functions are connected together to form the whole process
- Add feature motion video display in the leading corner and crown the booth with a hanging sign to show the brand to the entire show hall
The Solution:
- Architecture was designed to provide the correct space for the zone stories
- Entire booth properties were set at an angle for maximum traffic flow and to create the optimum see-through vantage points from all approaching aisles
- Logical pockets were created for visitors to stop and experience each zone while not obstructing other traffic on different parts of the journey
- A central meeting room provided the backdrop for three zones
- A closed kitchen with serving window was situated at the end of the journey and faced two open aisles for visitors to taste the food and chat without impeding the flow of traffic through the educational journey
- The two 55” monitors knit vertically depicted the moving video of conveyors, mimicking a life size representation of the process.
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